Thursday 6 October 2016

557 Goodbye Toyah - Echo Beach

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Chart entered : 25 April 1987

Chart  peak : 54

After  her  breakthrough year  in  1981 , Toyah's  commercial  decline  was  quite  rapid  and  she  never  made  the  Top  20  again. Toyah  the  group  were  dissolved  at  the  end  of  1983  but  she  was  able  to  get  a  solo  deal  with  Portrait  and  scored  a  couple  of  hits  from  her  1985  album  "Minx". In  1986  she  stunned  the  music  world  by  marrying  prog-rock  guitarist  and  egghead  Robert  Fripp ; perhaps  the  punk  priestess had  been  a  closet  hippy  all  along ?

I've  been  dreading  this  one  coming  round. Martha  and  the  Muffins'  Echo  Beach   is  one  of   my  favourite  records  of  all  time  , the  absolute  apogee  of  the  late  seventies  new  wave  sound. Toyah  ritually  murders  it  by  turning  it  into  a  synthpop  dirge  with  a  robotic,  but  still  off-key vocal,  that  makes  her  sound  like  a  female  Max  Headroom. Producer  Mike  Hedges  either passed  out  with  the  phasing  button  still  on  or  he's  using  it  as  a  deliberate  distraction technique. You  suspect  that  Toyah  wearing  skimpier  clothing  than  hitherto  had  the  same purpose. This  is  one  of  the  worst  covers  of  all  time  and  anyone  who  bought  it  needs  their head  examining.

The  follow  up  single  "Moonlight  Dancing", a  boring  four  minutes  worth  of  synth  throb  that doesn't  go  anywhere , didn't  chart. Neither  did  the  parent  album "Desire".  With  the  failure  of  a "pop"  album , Toyah   decided  to  take  an  experimental  route  with  her  next  one. 1988's "Prositute"  is  a    feminist  concept  album  without  gaps  between  the  tracks  and  eschewing verse chorus  structures. There  are  vague  echoes  of  Kate  Bush, Laurie  Anderson, The  The  , Peter Gabriel  and  other   artists  well  out  of  her  league  but  it's  uninteresting  self-indulgence  from someone  taking  themselves   far  too  seriously.

With  her  stage  career  unaffected  by  her  declining  musical  fortunes , Toyah's  recordings became more  obscure in  the  nineties. Her  next  album  "Ophelia's  Shadow" made  with  the  discreet  aid of  Fripp  was  released  in  1991. It's  less  bracing  than  its  predecessor  but  terminally  boring, an aimless  wander  in  Peter  Gabriel  territory  without  a  decent  tune  in  sight.  She  also  released  an  album  with  Fripp  and  two  other  musicians  as  Sunday  All  Over  The  World. I've  only  heard  two  tracks  from  the  album  "Kneeling  At  The  Shrine"  but  they  sound  a  bit  more  interesting  than  her  solo  record.   In  1993  she  went   out  on  tour  and  was  flogging  a  cassette,  "Leap!"  which  included  some  new  punky  tracks   alongside  re-recordings  of  old  material  with  her  new  band. She  was  also  the  guest  vocalist  on  six  tracks  of  the  eponymous  album  by  obscure  German  prog-rock   outfit  Kiss  of  Reality.

Her  1994  album  "Dreamchild" was  something  different  as  she  had  very  little  writing  input , most  of  the  tracks  being  composed  by  producer  Ian  Bennett. You  would  question  the judgement  of  anyone  who  thought  of  Toyah  as  the  ideal  vocalist  for  their  project  but  the   end  result  is  listenable  Enigma-style  dance  pop  with  a  considerable  amount  of  the  vocals being  spoken  word.

Her  next  couple  of  LPs  "Looking  Back"  ( 1995 )  and  "The  Acoustic  Album"  ( 1996 )  were   re-workings  of  older  material.

In  1997  she  added  another  string  to  her  bow  by  becoming  the  narrator  of   Teletubbies  , a more  popular  series  than  Brum  , her  first  attempt  at  childrens' narration  six  years  earlier.  In 1999  she  had  the  lead  part  in  another  kids  TV  programme, Barmy  Aunt  Boomerang.  With  her TV  career  booming  music  took  more  of  a  back  seat  than  ever.

In  2002  she  made  some  new  tracks  available  through  her  website  as  the  "Little  Tears  of  Love  "  EP   though  this  was  restricted  to  1,000  signed  copies. She  also  did  the  Here  And  Now  eighties  revival  tour  that  year.  The  following  year  she  made  them  more  widely  available  on  the  mini-album  "Velvet  Lined  Shell" , released  to  coincide  with  her  appearance  on  the  second  I'm  A  Celebrity  Get  Me  Out  Of  Here  in  which  she  was  fourth  to  be  eliminated. The  album  is  heavily  influenced  by  Garbage  but  the  stripped  down  sound  courtesy  of  indie  band  Sweet  Billy  Pilgrim  suits  the  songs  and  it's  quite  palatable.

She  did  further  eighties  revival  tours  in  2004  and  2006  , supervising  a  reissue  of  her  singles  for  Safari  inbetween. In  2007  she  released  a  new  single  "Latex  Messiah"  a  glam-flavoured  stomp  with  a  disciplined  vocal , competent  but  uninteresting. She  also  formed  a  new  band  The  Humans  for  a  tour  of  Estonia,  having  persuaded  the  Estonian  Embassy  who  had  wanted  Fripp  ( now  retired ) that  they  should  have  her  instead.

In  2008  she  released  her  last  solo  album  to  date  "In  The  Court  of  the  Crimson  Queen".  It's the  most   straightforward  pop  album  of  her  career.  Anno  Domini  has  clearly  reduced  Toyah's    vocal  range  but  in  her  case  that's  a  plus; she  can't  shriek  like  she  used  to  and  that's  pushed  her  towards  the  mainstream. The  tracks  veer  between  modern  glam  a  la  Goldfrapp ( "Sensational" , "Come ") ,  Verve-style  indie  anthems  ( "Heal  Ourselves", "Bad  Man")  and  the  odd  semi-acoustic  number  ("Hyperventilate"). Apart  from  the  odd  trite  rhyme  none  of  it's  awful, none  of  it's  essential.

Since  then  Toyah  has  mainly  concentrated  on  The  Humans  when  not  touring  the  oldies. They  recorded  an  album  in  Seattle  in  2008, released  as  "We  Are  The  Humans"  initially  in  Estonia  only  in  May  2009. A  few  months  later  it  was  released  in  the  UK  with  a  tacked-on  cover  of  "These  Boots  Are  Made  For  Walking"  released  as  a  single. Despite  the  presence  of  Fripp  on  guitar  it's  dreadful. As  such  it's  an  appropriate  taster  for  the  album. Apart  from  the  occasional  input  from  Fripp  , Toyah's  partners  in  the  project  were  a  bassist  and  drummer  and  so  the  LP  is  seriously  melodically  undernourished. One  sparse, tuneless  alt-rock  dirge  follows  another  to  very  boring  effect. They  made  videos  for  one  or  two  of  the  tracks ; the  one   for  "Quicksilver"  features  a  half-naked  Toyah  with  a  guy  young  enough  to  be  her  son  rubbing  her  bare  breasts. It  has  to  be  said  she's  in  good  shape  for  her  age  but  it  doesn't  compensate  for  the  turgid  music  underneath. The  band  also  recorded  with  some  Estonian  musicians  as  This  Fragile  Moment.

In  2011  she  was  guest  vocalist  on  a  single  by  Yomanda  called  "Fallen", a  sparse  electro-pop ditty  that  doesn't  really  go  anywhere. She  was  also  in  a  film  "The  Power  Of  Three"  and  re-worked  the  track  "21st  Century  Supersister"  from  the  "...Crimson  Queen"  album  for  release as a  single. Then  came  the  second  Humans  album, "Sugar  Rush". It's  only  different  from  its predecessor  in  shifting  towards  abstract  electronica  for  the  backing  tracks  and  if  anything  it's even  more  boring.

In  2014  The  Humans  released  their  third  album,  "Strange  Tales".  With  seven  tracks  and clocking  in  at  under  half  an  hour  it's  considerably  shorter  than  its  predecessors  but  that's  not the  only  reason  it's  more  palatable.  The  album  features  some  additional  sax  and  string   players  to  flesh  out  the  sound  with  some  melody  and   there's  a  sense  of  urgency   that  was previously  missing. "Amnesia"  is  particularly  good.  

Like  everything  else  she's  released  since  "Echo  Beach" , it  failed to  chart  anywhere  ( it  should  be  noted  that,  even  at  the  height  of  her  fame  here,  she  struggled  for  hits  anywhere  else ). That's  almost  30  years  and , even  in  the  knowledge  it's  funded  by  a  buoyant  TV  and  stage career,  you  have  to  admire  that  bloody-minded  determination  to  keep  putting  out  material  for which  there's  no  appreciable  audience. It's  a  shame  so  little of  it  is  listenable.

1 comment:

  1. I'm a huge fan of the original "Echo Beach" too - the sentiment still rings true 30+ years on... I'd rather not listen to this.

    However, had no idea she narrated "Brum", which I did watch as a kid. I actually never made the Brum/Brummie connection! Just assumed it was a onomatopoeia thing... doh.

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