Saturday 25 July 2015

367 Hello Sheena Easton - Modern Girl



Chart  entered  : 5  April  1980

Chart  peak  : 56   ( 8  on  re-release  later  in  the  year  )

Number  of  hits :  15  

The  proto-Leona  Lewis  doesn't  seem  like  the  nicest  person  to  feature  here  but  you  can  admire  her  for  a  steely  determination  to  forge  a  durable  career  beyond  the  15  minutes  of  fame  that  was  expected.  

Sheena  was  born  in  Belshill  in  1959, the  youngest  in  a  large  family. She  was  inspired  to start  singing  by  Barbra  Streisand  in  The  Way  We  Were. She  won a  scholarship  to  the  Royal  Scottish  Academy  of  Music  and  Drama  where  she  trained  as  a  speech  and  drama teacher  in  the  late  seventies  while  singing  in  a  supper  club  band  called  "Something  Else"  in  the  evenings. She  picked  up  the  surname  Easton  from  a  very  brief  marriage  in  1979.

One  of  her  tutors  at  the  Academy  suggested  she  audition  for  Esther  Rantzen's  The  Big  Time , a  series  which  followed  unknowns  in  various  fields  as  they  strove  to  launch  a  career.   After  she  was  selected,  the  producers  of  the  show  arranged  another  audition  for  EMI  executives  and  they  awarded  her  a  year's  contract. Sheena  was  paraded  in  front  of  Dusty  Springfield  and  Lulu  whose  manager  was  somewhat  doubtful  about  her  prospects.

"Modern  Girl"  was  the  first  song  selected  for  her, written  by  Bugatti  and  Musker  the  songwriting  duo  who'd  written  hits  for  The  Three  Degrees  and  Paul  Nicholas. Christopher Neil  who'd  produced  the  early  Dollar  hits  was  behind  the  mixing  desk. It's  a  third  person  narrative  about  an  eighties  Bridget  Jones  who  goes  to  work  and  has  semi-casual  sexual  relationships  set  to  a  rather  bargain  basement  synth  pop  arrangement. The  naff  air  is  compounded  by  the  line  "She  eats  a  tangerine/ Flicks  through  a  magazine". Food  rhymes  are  always  a  no-no  as  ABC  and  Des'ree  were  later  to reinforce.What  it  does  have  going  for  it  is  an  earworm  melody  and  Sheena's  pleasantly  mellifluous  Scots  voice.

The  single  was  released  before  the  programme  aired  and  got  to  be  Simon  Bates's  Record  of  the  Week  despite a  Tony  Hatch-style  dismissal  by  Roundtable  producer  Mike  Hawkes  : "That's  really  quite  uninteresting. I'd  say  that's  an  extremely  tedious  record ..There's  nothing  there  to  like. You've  got  a  sort  of  fairly  average  singer  here  selling  a  fairly  average  sort  of  song. It's  of  no  interest  to  me  whatsoever". A  very  modest  showing  in  the  charts  seemed  to  prove  him  right  but  when  the  programme  actually  aired  in  the  summer  her  follow-up  "9  To  5"  took  off  in  a  big  way  and  "Modern  Girl"  quickly  followed  it  into the  charts  making  Sheena  the  first  woman  since  Ruby  Murray  to  have  two  singles  in  the  Top  10.

It  was  a  vindication  and  Sheena  is  the  outstanding  success  story  from  all  the  individuals  featured  on  the  programme  ( whither  wrestler  Rip  Rawlinson  ? )   but  in  the  UK  at  least  Sheena  was  never  quite  able  to  escape  these  "inauthentic"  origins.  

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