Saturday, 30 August 2014

195 Hello Diana Ross ( solo ) - Reach out And Touch


Chart  entered : 18  July  1970

Chart  peak : 33

Number  of  hits : 59 ( not  including  any  credited to  Diana  Ross  and  the  Supremes )

Having  long  since  relegated  ( or  at  least  acquiesced  in  it )  her  bandmates  to  the  role  of  backing  vocalists  I  suppose  the  only  surprise  is  that  we'd  gone  into  the  new  decade  before  Miss  Ross   dispensed  with  them altogether.

Motown  boss  Berry  Gordy  was  planning  Diana's  solo  career  from  mid-1969  onwards , more  in  response  to  the  Supremes' declining  sales  ( more  evident  in  the  US  than  here  )  than  anything  else. Some  of  the  latter  singles  credited  to  "Diana  Ross  and  the  Supremes"  didn't  feature  Mary  Wilson  and  Cindy  Birdsong  at  all, their  parts  being  put  down  by  session  singers. This  was  true  of  "Someday  We'll  Be  Together"  which  was  meant  to  be  Diana's  first  solo  single  but  Gordy  wanted  another  number  one  for  the  Supremes   and  so  "they"  chalked  up  the  final  number  one  of  the  sixties.  He  stage  managed  a  handover  to  Jean  Terrell  at  the  end  of  Diana's  last  performance  with  the  Supremes  in  Las  Vegas  in  January  1970.

And  so  this   song  came  to  be  the  launching  pad  for  Diana's  solo  career. As  the  chart  position  would  suggest  it  didn't  quite  live  up  to  expectations  ( it  did  slightly  better  in  the  US  reaching number  20 ).  Perhaps  the  ground  had  been  prepared  too  well  and  people  thought  she  was  a  solo  performer  already  but  more  likely  the  reason  lies  in  the  record  itself. Diana  wanted  to  do  a  meaningful  song  and  Ashford  and  Simpson  came  up  with  this  one  which  puts  the  charity  begins  at  home  message  across well  enough   although  apart  from  the  neat  couplet  "If  you  see  an  old  friend  on  the  street /And  he's  down, remember  his  shoes  could  fit  your  feet",  it's  expressed  in  terms  woolly  enough  for  Brotherhood  of  Man.  The  real  problem  is  that  it's  so  boring  melodically  with  the  chorus  relying  on  a  rudimentary  "there  and  back  again" eight  note  pattern  which  kills  off  any  desire  for  hearing  it  again. Diana  tries  some  ad  libs  at  the  end  but  it's  a  wasted  effort.

Surprisingly  it  has  lasted,  with  Ashford  and  Simpson  performing  it  with  Teddy  Pendergrass  at  Live Aid  and  Diana  herself  choosing  it  to  close  the Tsunami  Aid  concert  twenty  years  later ,  but  I reckon the  record  buyers  of  1970  got  it  right.


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